kradeelav | (no subject)

G/O Media provided 404 Media with the memo it sent to staff but did not answer specific questions.

“Exclude content relating to negative news or sentiment around sensitive social issues such as immigration, abortion, euthanasia, vaccines … includes educational, informative, and scientific content related to the topic.”

Brands, the marketing giants they hire, and the technology companies that enforce “brand safety” are overwhelmingly conservative about advertising against news content, in a way that has been devastating to ad-supported news sites. The “economic headwinds” for the news industry that media execs love to talk about is in reality the complete and utter collapse of the advertising market for news under the sheer cowardice of many brands and marketing firms.

- advertisers don't want sites like jezebel to exist

(the whole article is extremely worth a read, if you've been puzzled or saddened over the indescribably sharp erosion of the internet in the last few years. in hindsight this sure explains why the "surface net" feels so ... odd, lately.)