(no subject)

[kradeelav]

"Gilles Deleuze proposed in the 1990s that discipline, formerly the dominant mode of power in Western societies, had been modified and to some degree overtaken by a logic of “control” that worked not by confinement or restriction of movement, but by the regulation of continuous, mobile flows— of capital, information, bodies, and affects. Unlike the punitive subjection of discipline, control does not require a subject as such; nor does it seek to produce or manage one. As we have seen, casino design follows what one leading firm calls the “immersion paradigm,” holding players in a desubjectified state of uninterrupted motion so as to galvanize, channel, and profit from what the academic consultants quoted earlier called “experiential affect.” If, as philosophers and anthropologists of affect contend, contemporary capitalism is distinguished by strategic attempts to mobilize and derive value from consumers’ affective capacities, then commercial casino design would appear to be a case in point."

-Addiction by Design